Privacy Policy | MinusL

Privacy Policy

We, the limited liability company

Jahnstr. 10
D-88214 Ravensburg,

are the operator of this website and the provider of those services offered within it, and are consequently responsible for the collection, processing and utilisation of data related to individual persons as defined by the German Federal Data Protection Act (“BDSG”) and the German Telemedia Act (“TMG”). The proper handling of your personal data is a matter of special concern to us. We are therefore gladly informing you about how your personal data is handled in the following.

We use your personal data in compliance with the statutory data-protection regulations in force. In the following we explain the kinds of data we collect, how they are used by us, and which rights you are entitled to with respect to us concerning the use of your data:


1) Collection and storage of personal data

a) Upon visiting our website

In the event of a visit to our website, our servers temporarily save each case of access in a log file. The log files are stored on the server for approx. 1 year. This is a default setting of the operating system on the server. This data is used exclusively for the purpose of ensuring availability and, if necessary, for error rectification.

The following data are captured and stored thereby without any action on your part:

– the IP address of the enquiring computer;

- the date and time of access;

– the name and URL of the retrieved file;

– the website from which access is taking place;

- the operating system on your computer and the browser you have used;

– the name of your Internet Access Provider.

The collection and processing of this data occurs for the purpose of enabling the use of our website (establishing the connection), to ensure system security and stability on a lasting basis, to make technical administration of the network infrastructure and optimisation of our internet offer possible, and for internal statistical purposes. Above and beyond this, in the event of a visit to our website we utilise cookies and web analytics services. For more information, please visit our Cookie Policy page.


b) Upon making contact

Insofar as you make contact with us via our website to order informational material, to express product wishes, to address questions, ideas or suggestions for improvement to us, to offer praise or have any other matter of concern, we collect the following data:

– form of address (i.e. Mr, Ms etc.)

– surname

– address

– e-mail address

– Information regarding the concrete matter of concern to you (type of product information, questions, ideas, suggestions for improvement, praise or other statements)

The data are collected to enable the completion of shipment of the desired information or to enable the processing of any other matters of concern.

You shall furthermore be requested to state additional data, however these data and further details are given voluntarily:

– company

– title

– first name

This information is used to personalize your request.


In the case of a complaint, we require further information from you:

– best before date

– Machine data

We need this information to check and clarify your complaint.

We will be happy to provide you with information about the data stored about you. Please refer to Section 6 of this data protection declaration for further Details.


c) in the private area for the press or the expert area

OMIRA provides its partners from the press and industry experts with a closed area where useful information can be downloaded via OMIRA. To register in these areas, please use the contact form. You will then receive the user name and password of the closed area from us. Your given data will be used exclusively for registration and further communication after your requests in the closed area, they will not be used otherwise for advertising purposes. If you wish to unsubscribe from any of the areas and delete your data, please contact us using the contact information provided in Section 6 of this Privacy Policy.


2) Use of personal data (purpose of capture and storage)

The use of your personal data occurs for the purpose of transacting the existing contractual relationship with you.

– We need your name and address in order to be aware who our contractual partner is: in other words, to whom are we rendering our services and with whom are we settling accounts for them.

– We need your contact data (e-mail address) to send you confirmation of your registration as well as for any questions that arise.


3) Web analytics services

a) Google Analytics

We make use of web analytics services for the purpose of designing our web pages to suit demand and for the ongoing optimisation of them. Pseudonymised usage profiles are created and cookies are utilised (see Cookie Policy page) in conjunction with this. The information generated by the cookie regarding your usage of this website, such as

– browser type / version;

– operating system being used;

– referrer URL (the previously visited website);

– host name of the accessing computer (IP address);

– time of the server query

– approximate location of the accessing computer,

is communicated to the server and stored there.

are usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on this website, your IP address will previously be reduced by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link. The current link is An opt-out cookie is set to prevent future data collection when you visit our website. To protect your data, we have also extended our Google Analytics with the code “anonymizeIp” to ensure anonymous collection of IP addresses (so-called IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to its use of the website (including its IP address) and the processing of this data by downloading and installing a browser add-on.

Further information on the terms of use and further information on data protection can be found at


b) Google Adwords

We equally make use of the “Google AdWords” service. This means that a cookie is placed whenever the user reaches our website via an advertisement on Google. The cookie is automatically deleted after 30 days and does not serve towards personal identification. If the user visits our website and the cookie has not yet expired, we can detect that the user has clicked on the advertisement and was routed to our website. A tracking of the user via his/her activities on other websites is not possible by means of this cookie because each AdWords customer receives a different cookie. The information captured with the help of the cookie serves us for purposes of statistical analysis in order to find out the number of users who clicked on a Google advertisement and were routed to our website. However, we do not receive any information whatsoever which possibly enables personal identification of the user.

The user can prevent the installation of the cookie via an appropriate setting on his/her browser.


c) Use of the remarketing or “similar target group” function of Google Inc.

OMIRA uses the remarketing or “Similar Target Groups” function of Google Inc. “(“Google”). This feature enables the provider to target visitors to the website with advertising by delivering personalized, interest-based ads to visitors to the provider’s website when they visit other websites on the Google Display Network. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. Google stores a small file with a sequence of numbers in the browsers of visitors to the website. This number is used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to include previously accessed product and information areas. You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: Alternatively, you can disable the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at and implementing the additional opt-out information mentioned there. For more information about Google Remarketing and Google’s privacy policy, please visit:


d) DoubleClick

OMIRA uses the Doubleclick by Google service (“Google”) on this website. Doubleclick by Google uses cookies to deliver advertisements relevant to you. Your browser is assigned a pseudonymous identification number (ID) to check which ads have been displayed in your browser and which ads have been called. The cookies do not contain any personal information. The use of DoubleClick cookies only allows Google and its partner websites to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for analysis and stored there. A transfer of data by Google to third parties only takes place due to legal regulations or within the scope of order data processing. Under no circumstances will Google match your data with other data collected by Google.

By using our website you agree to the processing of the data collected about you by Google and the aforementioned way of data processing as well as the named purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. You can also prevent Google from collecting the data generated by the cookies and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link under the item DoubleClick deactivation extension. Alternatively, you can disable the Doubleclick cookies on the Digital Advertising Alliance site by following this link:


4) Social plugins

a) Facebook

Social plugins from Facebook are used on the pages of our internet website to make the online shop more personal. We use the “Like” or “Share” buttons to accomplish this. This situation deals with an offer from the enterprise Facebook Inc. (1601 Willow Rd., Menlo Park, CA 94025, USA) based in the USA.

Whenever you call up a page in our web presentation that contains this kind of plugin, your browser establishes a direct connection to the servers at Facebook. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page on the website by the browser.

In turn, by integrating the plugin Facebook receives the information that your browser has called up the corresponding page in our web presentation, even if you do not possess a Facebook account at all or are momentarily not logged in at Facebook. This information (including your IP address) is transmitted by your browser directly to a server at Facebook in the USA and stored there.

If you are logged in at Facebook, then Facebook is able to directly assign the visit to our website to your Facebook account. Whenever you interact with the plugins, for instance by activating the “Like” or “Share” button, the corresponding information is equally transmitted directly to a server at Facebook and stored there. In addition, the information is posted on Facebook and shown to your Facebook Friends.

Facebook is able to make use of this information for the purpose of advertising, for market research and for designing Facebook pages as needed to suit demand. Facebook does this by creating usage, interest and relationship profiles, for example to analyse your use of our website with respect to the advertisements shown on your account at Facebook, to notify other Facebook users regarding your activities on our website, and to render other services associated with using Facebook.

If you do not want Facebook to assign the data accumulated via our web presentation to your Facebook account, then you must log out at Facebook before you visit our website. Please refer to the Privacy Policy at Facebook concerning the purpose and scope of data collection, the further processing and usage of data by Facebook, as well as your rights pertaining to the above and the options for settings to safeguard your personal privacy.


b) Youtube

Our website uses plugins from Google’s YouTube site. This website is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. Further information on how user data is handled can be found in YouTube’s privacy policy at:


5) Security

We make use of appropriate technical and organisational security measures in order to protect your data against accidental or deliberate manipulation, the loss thereof in whole or in part, the destruction thereof or against unauthorised access by third parties. Our security measures are improved in alignment with technological advancement on a continuous basis.


6) Disclosure, amendment, correction and deletion of data

You are entitled to the right of disclosure pertaining to the personal data being stored about you and the right to amendment and correction of incorrect data, as well as the blocking and deletion thereof.

To obtain disclosure regarding your personal data, to instigate a correction of incorrect data or the blocking and/or deletion thereof, and for questions requiring greater detail concerning the use of your personal data, please contact:

data protection officer
Jahnstr. 10
D-88214 Ravensburg

Tel.:           +49 (0)751 / 887-0
Fax:            +49 (0)751 / 887-109


7) Up-to-dateness of the Privacy Policy statement

This Privacy Policy statement is currently valid and dated as at February 2018.

You can retrieve it at any time on our website at and have it printed out.

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